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Television
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Fox Media offers the full range of TV media services covering television campaign planning and airtime buying.
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We can handle any size of television campaign, from major national/ international TV schedules through to small tactical bursts.
With TV and the internet becoming ever more closely entwined, options for TV advertisers are multiplying.
The key targeting, cost and interactive benefits of digital TV channels; the loyalty engendered via television sponsorship; and the growing potential of mobile TV - all are expanding the medium's traditional appeal.
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Clearly 2010 is a time of both change and financial challenge in advertising - so these new opportunities to make the TV medium deliver more cost-effective results are emerging just at the time when they are needed.
Fox Media bridges the gap between this exciting new era and tried and tested TV planning and buying techniques, to ensure that our clients can take full advantage of the new opportunities in television whilst maintaining a firm grip on costs and coverage.
Now more than ever, TV media plans need to take full account of factors such as targeting, cost-efficiency,
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regionality, 'drip' vs 'burst' and seasonality. When planning campaigns in countries where TV audience research is not yet of a high standard, successful planning/buying strategies used elsewhere can be employed to good effect.
We are very experienced in bringing together audience, cost and client/market data to apply cost:value calculations to the deployment of TV budgets. We can also advise on initial media budget setting.
Contact us today - and we'll show you.
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Update
TV viewing rises amongst upscale and senior business audiences in Europe
----------------------------------TV viewing levels by upscale audiences in Europe are showing significant growth overall, according to two recent major media research studies. EMS and BE:EUROPE provide alternative perspectives on European media consumption profiles. Both include data for TV, press and online media.
 EMS 2009 is part of a suite of surveys produced by Synovate: (i) EMS covers the top 13% income group - about 40m individuals - across sixteen European markets; (ii) an accompanying study, EMS Select, incorporates the same measures but covers the top 3% income group - about 8m individuals; (iii) CEMS offers data relating to the most affluent consumers and top business decision makers in four Central European markets; and (iv) EMS Digital Life focuses on media lifestyles.
BE:EUROPE 2009, produced by Ipsos MORI, is the reincarnation of what used to be known as the European Businessman Readership Survey (EBRS). The survey presents reach and readership data covering 455,947 senior business executives in Europe. Research was completed in August 2009 and the sample size was 11,222.
EMS 2009 indicates that, in total, their selection (nine channels in total, including Bloomberg TV, CNBC, RT Russia Today) of Pan-European TV (PETV) news and/or business channels achieved a net weekly reach of some 42.6% of their panel; the figure was 54.4% of the EMS Select sample and 42.9% of the CEMS sample. General interest stations (BBC Prime, Deutsche Welle, Eurosport, Travel Channel and eight others) achieved 57.6% weekly penetration of the EMS sample, 62.3% of the EMS Select sample and 59.9% of the CEMS sample.
According to BE:EUROPE 2009, net weekly reach of senior business people by international news channels climbed from 29.8% in 2008 to 34.3% in 2009. For international channels generally the figures were 35.7% in 2008 and 40.3% in 2009. Daily reach for the leading channel, Sky News, was up from 5.6% in 2008 to 6.3% in 2009. BBC World News saw the largest percentage rise, climbing from a daily reach of 2.1% in 2008 to 3.3% in 2009.
Both studies included data which seem to indicate that increased use of media websites is tending to increase rather than erode viewing of broadcast channels.
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Eastern Europe satellite pay TV launch frenzy continues
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