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With over thirty years' involvement in strategy planning and media buying for international ad. campaigns, Fox Media has all the skills, knowledge, contacts and experience to ensure that your North American campaign is planned and implemented successfully, whatever your spend level. You'll find our full contact details here. Wherever you are in the world, we look forward to hearing from you!
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North America, already well established as the most advanced media marketplace in the world, is leading the charge in a digital revolution which is overthrowing old-established structures and patterns of consumer behaviour. Fox Media offers a cost-effective planning and buying service which will help you to get the most out of this vibrant market.
For decades the TV landscape in the US was dominated by the 'big three' networks - ABC, CBS and NBC - and in Canada by the Canadian Broadcasting Corporation (CBC). But now these giants of the TV market are fighting wars on several fronts. Cable and satellite channels continue to launch, develop, and steal revenue and share of viewers.
Cable has achieved about 70% household penetration in the US, with hundreds of cable channels now accounting for some 60-65% of viewing. Digital cable is established in around a quarter of cable homes. Canada also has high take-up of cable services, with many pay channels and specialist services.
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commitment is made for the coming year. Most airtime is allocated at this time.
