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Our service spans UK, Europe and international markets, including both broadly and narrowly targeted campaigns.
Analysis of media research helps to isolate media which offer the best opportunities from a statistical point of view. But cost and the media environment offered are equally important factors.
The quality of applicants responding to a recruitment ad. or campaign is just as much a function of the skills of the media planner as it is of the copywriter.
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A well-written recruitment advertisement placed in the wrong medium is unlikely to produce either the quantity or quality of applicants neded.
So our media service for recruitment ad. campaigns is 'holistic', taking into account all four key factors - coverage, cost, cost-efficiency and media environment.
And where similar campaigns have been run previously, there is clearly a fifth factor - the track record of the medium.
For extended or ongoing campaigns, the tracking of response is a critical factor. Just as copy testing can play a part, so too it is essential to devote some part of the campaign budget to media
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testing, checking out the pulling power of different media, various sections in a newspaper or time slots in broadcast media, variations in online formats, etc.
In our buying of recruitment campaigns, we seek to maximise discounts irrespective of whether the client runs a 'one-off' ad. or has an ongoing campaign.
We are always alive to opportunities to capitalise on special editorial features, short-term deal offers, etc.
We have valuable experience in international recruitment planning and buying and can offer a full planning and buying service worldwide.
For our full contact details, please click here.
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