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Recruitment
Fox Media offers a cost-effective media planning and buying service for advertisers and agencies operating in the recruitment sector.
Our previous experience spans UK, Europe and international markets and we make media recommendations for recruitment requirements that are both broadly and narrowly targeted.
Analysis of media research helps to isolate media which offer the best media opportunities. But cost and the media environment offered are equally important factors.
The quality of applicants responding to a recruitment ad. or campaign is just as much a function of the skills
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of the media planner as it is of the copywriter.
A well-written recruitment advertisement placed in the wrong medium is unlikely to produce either the quantity or quality of applicants neded.
So our media service for recruitment ad. campaigns is 'holistic', taking into account all four key factors - coverage, cost, cost-efficiency and media environment.
And where similar campaigns have been run previously, there is clearly a fifth factor - the track record of the medium.
For extended or ongoing campaigns, the tracking of response is a critical factor. Just as copy testing can play a part, so too it is essential to devote some part of the campaign budget to media
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testing, checking out the pulling power of different media, various sections in a newspaper or time slots in broadcast media, variations in online formats, etc.
In our buying of recruitment campaigns, we seek to maximise discounts irrespective of whether the client runs a 'one-off' ad. or has an ongoing campaign.
We are always alive to opportunities to capitalise on special editorial features, short-term deal offers, etc.
We have valuable experience in international recruitment planning and buying and can offer a full planning and buying service worldwide.
For our full contact details, please click here.
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Update
, 2008
Reed Elsevier's TotaljobsGroup launches first regional jobs site
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Totaljobs Group (TJG) has launched a regional recruitment website, JOBJOURNEYNorthWest.co.uk, that focuses on the local needs of recruiters and jobseekers in the north west of England. TJG say it's the first of a national network of local job boards that they plan to launch.
The site covers recruitment across all major industry sectors and job categories, from domestics and cleaners to construction and engineering, accountancy, pharmaceutical and science.
JOBJOURNEYNorthWest.co.uk provides for "a growing need for recruitment sites among local businesses that attract local candidates more effectively than national or local media".
Totaljobs Group Ltd is a wholly owned subsidiary of the Reed Elsevier Group plc, a FTSE 100 company and one of the world's largest publishing and information companies.
The new site enters a diverse and increasingly crowded sector - recruitment agencies' sites, sections within local newspapers' sites and other websites dedicated to job-hunting are all vying for attention at the local level.
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