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Radio
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Fox Media offers planning and buying services across all local, national and international commercial radio sectors.
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We can handle any size of radio ad. campaign, from major ongoing schedules to low budget tactical bursts. Radio can work either as a standalone medium or as a means of stretching the coverage your campaign achieves.
But some of its other strengths are also worth tuning in to - such as the fact that it's often listened to when shoppers are in the process of making buying decisions (sometimes even when they're at the point of purchase).
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Our job is to assess the cost:benefit aspects of all available radio stations - local, regional, national, international, AM, FM, analogue and digital - using available audience research and taking into account our client's advertising and media objectives.
So in planning and buying radio campaigns, we consider factors such as listening patterns, programming opportunities, variations in costs-per-thousands for different target audiences and broadcasting catchment areas.
Given the huge variation in performance levels across the commercial radio
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networks, the total reach and listening hours delivered by a radio station for particular target audiences are clearly also key factors. Fox Media has the detailed knowledge, the contacts and the resources to guarantee that your radio advertising activity will be a sound investment.
Contact us today - and we'll show you.
Download brochure 
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Update
UK radio listening remains high, according to latest RAJAR research
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Radio listening in the UK remains high, with a total of 45.7 million listeners or 89.2% of the UK population (15+) tuning in to the medium each week, according to UK radio audience data for Quarter 3, 2009, released recently by RAJAR (Radio Joint Audience Research Ltd.).
This figure is up year on year - the figure was 45.1 million in Q3, 2008 - but down from 46.3 million in Quarter 2, 2009, which was the highest weekly reach ever recorded since new research methodology was introduced in January, 1999.
Share of radio listening via a digital platform has increased by 14% year on year to 21.1% (the corresponding figure for Q3, 2008, was 18.7%), but remains stable quarter on quarter. Once again listening via DAB leads the increase:
• DAB listening share is 13.3% (11.3% in Q3, 2008 - up 18%)
• DTV listening share is 3.6% (3.2% in Q3, 2008 - up 13%)
• internet listening share is 2.2% (2.2% in Q3, 2008 - stable)
Listening to radio via a digital platform, in terms of weekly reach, has risen by 11% year on year with 17.7 million people now tuning in to radio via a digitally enabled set each week (up from 15.9 million in Q3, 2008), but is down 1% quarter on quarter.
This is reflected in the digital listening hours for Q3, 2009, which now total 213 million hours per week, up 14% from 188 million hours in Q3, 2008, but down 2% quarter on quarter from 217 million hours in Q2, 2008.
RAJAR's latest research shows that DAB set ownership has increased by 14% year on year, with 16.6 million adults (15+) in Q3, 2009 now claiming to live in a household which has a DAB receiver. (as against 14.5 million in Q3, 2008).
Radio listening via mobile phone continues to grow steadily among adults aged 15+, with Q3, 2009 posting an increase of 7.5% from 6.4 million in Q3, 2008 to 6.9 million in Q3, 2009. The 15 to 24-year-old demographic shows a slightly bigger increase of 8.3% year on year, with nearly 33% of those in this age group saying they have listened to the radio in this way (30.5.% in Q3, 2008), while 16% say they listen at least once a week and 3.2% say they listen every day.
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