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Press
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Fox Media offers media planning and buying services covering all newspaper press and magazine sectors.
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We handle press campaigns in all major markets, dealing with international, national, regional, local and trade publications.
There are well over 10,000 regularly-published press publications on offer in the UK alone. According to WAN data, more than half a billion people buy a daily newspaper worldwide.
Our approach to these huge markets is always to monitor key current developments with our clients' objectives in mind.
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We develop newspaper and magazine campaign plans that maximise visibility and response - and then buy the space at highly competitive discounts. So, whether you're a client or an agency, if you're planning to run a press advertising campaign, we really should be talking.
We constantly track changes in circulations, readerships and rates.Only by doing so can we be certain that we are offering clients best value schedules. We make use of cost-ranks, computer-based schedule analyses and a wide range of other planning tools in making our recommendations.
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In buying space, we advise on contract versus short-term buying strategies. We routinely deliver very high discounts and negotiate at all times to achieve the best possible positions within publications.
For branding and awareness building campaigns, context can be all-important. In such cases, we work closely with creatives to provide the most appropriate editorial environment in newspaper, magazine and trade press titles.
Contact us today - and we'll show you.
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Update
2010 to see new moves towards paid content for newspaper websites?
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The plans of Rupert Murdoch and other major publishers to charge for access to the content of their newspapers' websites may or may not come to fruition - as we will see, research on the subject is unclear. But now the paid content debate has taken a strange new twist, with Microsoft supposedly offering to pay publishers to block their news content from Google, thus favouring the new Microsoft search engine, Bing.
Mr Murdoch has already threatened to prevent search engines from  indexing his newspapers' sites, to facilitate his plans to charge for website content - indeed, 2010 may well see his organisation making the first moves towards implementing this strategy.
But many obvious questions arise when one considers this huge and complex issue. For instance: how could a value be put on the content that Microsoft wishes to have blocked? How many publications would they want to deal with? What would their total 'newspaper bill' amount to - and would they be left with any profit?
As far as charging the consumer is concerned, more questions arise, not least how much, if anything, people would be prepared to pay for access to the website of their favoured newspaper.
According to Mr Murdoch himself, his own company's researches have suggested that, if the product and delivery mechanisms are right, people will be prepared to pay. And indeed other research, undertaken by US research company Boston Consulting Group, suggests that he is correct. In a survey of 5,000 individuals across nine countries, BCG found that consumers would be prepared to pay anything from $3 per month in the US and Australia to $7 per month in Italy.
Not much, but perhaps enough to get the 'paid for' business model off the ground.
But the BCG research is at odds with some other studies. A survey undertaken jointly by Ipsos Mendelsohn and PHD revealed that 55.5% of survey respondents would be "very" or "extremely" unlikely to pay for newspaper or magazine content online. Only 16.5% agreed that they would be "extremely", "very" or even "a little" likely to pay for content.
A recent report by Continental Research paints a similar picture. In a survey of 500 UK online readers of newspapers and magazines, focussing on micropayments, they found that only 5% of respondents would be prepared to pay a monthly or annual subscription. A massive 63% said they simply would not be prepared to make any payments.
Again, in a US survey for the American Press Institute, undertaken by Greg Harmon of Belden Interactive, respondents prepared to pay for content said that they would be willing to pay an average of $4.64 per month. But some 47% of those surveyed said that they would not pay at all.
In yet another survey on this issue, Forrester found that 80% of consumers wouldn't access newspaper and magazine websites if they were charged for so doing.
So: what are we to conclude from all of this? It seems clear that there would probably be deep resentment on the part of most consumers to paying anything other than a pittance for online newspaper content, and that most would shy away from paying anything at all.
The only alternative currently on the table is for publishers to block their sites from being indexed by the leading search engines (or maybe we should just say Google). But is this really a solution? Surely such a strategy is more likely to be self-defeating by creating antagonism on the part of end-users.
Only a truly dramatically enhanced offering could motivate people to pay for product that is currently, for the most part, by the very nature of the internet, as free as the air. If the answer is to be in the delivery mechanism, perhaps using something like Amazon's Kindle (as used by WSJ and The Economist) or the iPhone could be the answer, though given the questionnable quality of mass market journalism, finding an acceptable price point will almost certainly rule this out.
And yet only if Mr Murdoch and his publishing peers can deliver improved content in an efficient and user-friendly fashion, at the right price, will they manage to square this paid content circle. Our guess is that this may just be a publishing problem too far for Mr Murdoch and the his fellow press barons.
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