|
|
|
|
|
Press
|
|
Fox Media offers media planning and buying services covering all newspaper press and magazine sectors.
|
|
We handle press campaigns in all major markets, dealing with international, national, regional, local and trade publications.
There are well over 10,000 regularly-published press publications on offer in the UK alone. According to WAN data, more than half a billion people buy a daily newspaper worldwide.
Our approach to these huge markets is always to monitor key current developments with our clients' objectives in mind.
|
|
We develop newspaper and magazine campaign plans that maximise visibility and response - and then buy the space at highly competitive discounts. So, whether you're a client or an agency, if you're planning to run a press advertising campaign, we really should be talking.
We constantly track changes in circulations, readerships and rates.Only by doing so can we be certain that we are offering clients best value schedules. We make use of cost-ranks, computer-based schedule analyses and a wide range of other planning tools in making our recommendations.
|
|
|
In buying space, we advise on contract versus short-term buying strategies. We routinely deliver very high discounts and negotiate at all times to achieve the best possible positions within publications.
For branding and awareness building campaigns, context can be all-important. In such cases, we work closely with creatives to provide the most appropriate editorial environment in newspaper, magazine and trade press titles.
Contact us today - and we'll show you.
Download brochure 
|
|
|
|
Update
Latest EMS data show readership is growing - even among the young
----------------------------------
High-end consumers across Europe are reading international news and business publications in growing numbers, the latest survey by leading global market research firm Synovate shows.
The surprise finding shows that reports of the death of print have been greatly exaggerated. The EMS Winter  survey, which monitors the media consumption, spending patterns and motivation of the most affluent consumers and business leaders in Europe, shows pan-regional dailies, weeklies, fortnightlies and monthlies enjoyed a higher average issue readership than in the previous set of results (the summer 2010 release).
Increases were consistent across the main EMS survey, which covers the top 13% of consumers in Western Europe, and also across EMS Select - the top 3% - and CEMS, which covers big earners in four central and eastern European markets.
Average issue readership - pan-European print
(* Please note that the results for Winter 2010 cover the results for Ryanair in only one market. In Summer release 2010 it was measured in seventeen markets).
Readership of inflight magazines was down, but this probably reflects the impact on European air travel in Spring 2010 caused by volcanic ash from an eruption in Iceland. Passenger traffic in April alone was down 11.7% in Europe, according to aviation industry body IATA.
Viewing of pan-regional television - both for news and business information and for entertainment - was generally steady, rising slightly in central and Eastern Europe.
EMS also shows the power of a cross-platform ad. campaign. Consumers aren't choosing either web or TV - they're using both. And they're going to the media brands they trust on television when they log on to the internet.
|
|
