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Posters
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Fox Media has a wealth of knowledge about poster media and has handled many UK and international outdoor campaigns, at both the local and multi-country level.
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We draw on years of experience in planning and buying posters both as a main medium and as a support for other media.
We can guide you through the maze of poster sizes, costs, availability and the latest media research - to ensure that you are always kept 'up to speed' with what this powerful outdoor media vehicle could contribute to your next advertising campaign.
Posters are often utilised in combination with broadcast media, to prolong awareness created by a television launch, for instance; or compensate for
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the light viewing character- istics of upmarket audiences; or to provide a last minute visual reminder of a TV commercial close to the 'point of sale'.
Digitalisation of poster displays is an important development currently. Copy can be rotated or updated much more efficiently and displays benefit from better lighting and reproduction. Digitalisation seems to be occuring everywhere - on roadsite sites, on underground rail networks, at airports, within retail outlets, etc.
Clearly the "ambient" sector is vastly increasing the range of new creative
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opportunities available to advertisers. But there's still a very important role for the more traditional outdoor formats and sizes in building awareness through high coverage and frequency.
This characteristic of the poster medium - delivering very high levels of coverage and frequency - remains one of its most important strengths in creating brand visibility and awareness.
Fox Media's impartial advice and skilled buying will put your campaign on the map.
Contact us today - and we'll show you.
Download brochure 
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Update
The end of "dead time" for Europeans on the move
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New research finds that recent technological developments and the proliferation of mobile devices has transformed the nature of everyday journeys for millions of people across Europe.
The research suggests that advances in technology  have led to a growing population of tech savvy, highly mobile people who are increasingly likely to act upon commercial messages while out-of-home due to the growing connectivity offered by their mobile devices. They are also more likely to pay attention to outdoor advertising (63%) and are particularly sensitive to boredom during their daily journeys.
These findings are the result of a new study of European behaviours, patterns and moods during daily journeys by CBS Outdoor International called "Europe on the Move".
Boundaries between our outdoor and indoor lives have blurred, says the report, with travellers shopping, working, socialising and researching online during even routine journeys. It suggests that nearly half (45%) of all travellers report multi-tasking while on the move, including using mobile technology.
Impulse
According to the research, European travellers are also using social media platforms almost equally in-home and out-of-home (Facebook 56% in home vs. 54% on-the-move), demonstrating how even the most routine online functions are increasingly moving away from our desks and onto mobile devices.
Almost 70% of empowered, mobile European travellers identified in the research were found to have acted as a direct result of outdoor advertisements, leading to potentially increased impulse buys and brand recognition. Over 19% of Europeans reported going online to purchase items seen in outdoor advertising according to the survey.
The study finds that outdoor advertising is increasingly effective in reaching this commercially desirable and mobile audience. Most respondents (58%) said they consciously look at outdoor ads, higher than any other form of advertising. When prompted by advertising, this audience is now more than ever able to act on their impulses through the connectivity offered by their mobile devices.
Lowest
The report also examines how our moods and thoughts change depending on our mode of travel and time of day – and how these patterns vary across different European markets. Key market findings include:
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UK travellers used their mobiles to go online most frequently (14% said they used their phones to go online at least once a day), compared to Spain who reported the lowest frequency of use (only 7% go online via mobile at least once a day).
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The average European spends 56 minutes on their daily commute – with the Irish spending the longest (66 minutes).
Italians spend the most time on their journeys eating out and socialising – 46% said they eat out at least once a week, higher than any other European country, and much higher than the UK (35%)
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London's Tube users are among the most tech-savvy, with the highest average number of mobile and personal tech devices – more than the average traveller in any European country.
Europe on the Move is a study of people’s daily travel patterns in six European countries (the UK, France, Italy, Spain, the Netherlands and the Republic of Ireland), conducted by Harris Interactive on behalf of leading outdoor advertising company CBS Outdoor International. The fieldwork period was mid-September to mid-October 2010 and comprised a quantitative and qualitative online survey amongst 9,665 consumers in six European markets.
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