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Posters
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Fox Media has a wealth of knowledge about poster media and has handled many UK and international outdoor campaigns, at both the local and multi-country level.
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We draw on years of experience in planning and buying posters both as a main medium and as a support for other media.
We can guide you through the maze of poster sizes, costs, availability and the latest media research - to ensure that you are always kept 'up to speed' with what this powerful outdoor media vehicle could contribute to your next advertising campaign.
Posters are often utilised in combination with broadcast media, to prolong awareness created by a television launch, for instance; or compensate for
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the light viewing character- istics of upmarket audiences; or to provide a last minute visual reminder of a TV commercial close to the 'point of sale'.
Digitalisation of poster displays is an important development currently. Copy can be rotated or updated much more efficiently and displays benefit from better lighting and reproduction. Digitalisation seems to be occuring everywhere - on roadsite sites, on underground rail networks, at airports, within retail outlets, etc.
Clearly the "ambient" sector is vastly increasing the range of new creative
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opportunities available to advertisers. But there's still a very important role for the more traditional outdoor formats and sizes in building awareness through high coverage and frequency.
This characteristic of the poster medium - delivering very high levels of coverage and frequency - remains one of its most important strengths in creating brand visibility and awareness.
Fox Media's impartial advice and skilled buying will put your campaign on the map.
Contact us today - and we'll show you.
Download brochure 
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Update
Rapidly growing digital networks offer dynamic new opportunities in outdoor
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The application of digital technology to outdoor advertising is proceeding apace. Industry estimates suggest that digital out-of-home (DOOH) ad. revenues in Western Europe will quadruple from €160m in 2007 to €626m by 2012. By 2012 DOOH's share is expected to grow to approximately ten per cent of total OOH ad revenues.
The medium offers a number of attractive features: the ability to switch advertising copy instantly,  by daypart (good for retail offers, sale announcements, news updates, etc.); flexibility in terms of copy lead times; efficiency in the area of production times and production costs, as well as allowing creative tests on a very low cost basis; and dynamic content, whereby visuals can move with all the impact of TV or cinema and information can be updated on a minute-by-minute basis.
Around the world, digital signage networks are being installed at an impressive pace. In the US, revenue from digital billboards is increasing whilst display costs are falling. Biggest spenders in the category are companies in the media and entertainment industries, which account for around 40% of all expenditure. Amusements and gambling are the next highest-spending category, representing about 17% of total spend.
Although the medium, deployed as a network, is still in its infancy, it is already established as an important new opportunity in many major countries, with particular strengths in Asia - in particular in China, India and Japan.
When discussing digital campaigns, the word 'screens' is often substituted for 'sites'; thus in many ways the best analogies are with cinema and TV. Increasingly, smaller screens are sound-enabled, bringing another interesting dimension to the medium.
In the UK, ad. revenue from the digital sector rose by 29.41% in the first quarter of 2009, though it fell back by some 8.68% in Q2, against a 24.49% fall for the outdoor market as a whole, according to figures from the Outdoor Advertising Association (OAA).  Most of the major UK outdoor contractors are actively investing in digital.
Titan Outdoor's Transvision network is available on seventeen large screens at sixteen major Network Rail stations. On the London Underground, CBS Outdoor offers networks of digital escalator panels, cross track projection and liquid crystal display panels.
Digital advertising in shopping malls is becoming increasingly popular. VMG Global, in partnership with Clear Channel Outdoor (CCO), has recently deployed twenty-three new portrait-style digital signage units  throughout The Trafford Centre in Manchester, the UK's largest shopping and leisure destination. The ten year contract will feature two 65 inch High Definition LCD panels. Each unit will also incorporate VMG's ground-breaking touch screen technology, including way-finding and gift card balance readers. Advertisers are offered the chance to reach the 35 million consumers that flow through The Trafford Centre each year.
Meanwhile Ocean Outdoor has installed the third site of its £70m, ten-year contract for the Westfield shopping centre in London's White City. The site comprises a set of giant LED screens across a four lane arterial route that Ocean Outdoor claims is the first such placement of its kind.
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