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Online
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Fox Media can help you get the most from your media activity in online and other forms of digital media.
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We will work with you to build an online media strategy which will capitalise on the vast array of targeted opportunities to build your brand and/or maximise cost-effective responses both online and offline.
The online medium is beginning to mature, with much more reliable products available in the areas of banner advertising, opt-in email, networks and so on.
Isolating the targeting opportunities which offer the best value, using analysis to further develop a successful online presence, maximising discounts - these are the
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skills we offer in planning and buying digital marketing campaigns.
The latest developments in search, banner, affiliate marketing and social media are indeed bringing more exciting options to this dynamic young medium. Fox Media helps its clients quickly identify the most appropriate online opportunities for address- ing their specific media objectives and determin- ing how, and to what
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extent, online media can play an effective role in their overall media strategy.
Whether the task is branding, building a database, upweights to a price promotion against a specific sub-group, using online for integrated support in a launch situation or simply to open a door for dialogue with the consumer - Fox Media can help in both campaign planning and implementation.
Contact us today - and we'll show you.
Download brochure 
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Update
Rate of increase in online spend in Europe will not slow down during 2010, says EIAA
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New EIAA research suggests that marketers across Europe continue to embrace the power of online during a time of recession due to its ability to maximise the effect of limited budgets. 83% of all marketers surveyed stated that online advertising spend during 2009 has been greater than in 2008 and the medium looks to go from strength to strength (94% expect growth in online in 2010 and 93% in 2011).
Marketers predict a 7.6% year on year rise in online advertising spend in 2010  and a sharper increase of over 15% forecast for 2011. Those investing in online are impressed with the results too, with 84% of respondents satisfied with the performance of online as a medium and 96% seeing online advertising as 'essential' or 'a growing medium'.
The EIAA Marketer's Internet Ad Barometer provides a snapshot of the current trends and opinions of the advertising industry across Europe, collating information solely from decision makers that have responsibility for allocating their company's media budget and setting advertising strategy. The bi-annual survey offers not only a check on the current state of the market but also an insight into future trends.
Over a third of respondents (36%) revealed that they increased online media planning in the second half of 2009 (vs. 28% in H1 2009) in order to take advantage of the medium's effective targeting capabilities during the economic downturn - a growth of 29% since the first half of the year. Value for money was also deemed a core driver with 31% of marketers quoting cost efficiency as a reason for increasing their use of online.
Email advertising rose in popularity during the second half of the year, with 61% of those surveyed increasingly investing in this form of online advertising (vs. 46% in H1 2009). Particular growth was also noted in the use of behavioural targeting (33% in H2 2009 vs. 25% in H1 2009), advertising networks (31% in H2 2009 vs. 25% in H1 2009) and affiliate marketing (36% in H2 2009 vs. 26% in H1 2009) as marketers perhaps look to make the most of streamlined budgets by tailoring advertising methods for clients.
The findings also reveal that mobile advertising continues to be 'one to watch', attracting considerable current and predicted investment. One in three (33%) organisations are already incorporating mobile into their overall advertising strategies and almost one in five (19%) claim that use of mobile advertising is increasing, up from 12% of marketers in the first half of the year. This represents a big jump, possibly driven by the increasing popularity of innovative smart phones. Additionally, 86% believe mobile advertising spend increased in 2009 and almost all (97%) predict growth during 2010 and again in 2011.
According to the marketers surveyed, advertising budgets continue to be diverted into online from traditional media formats. In comparison with the first half of the year, the biggest shift in spend has been from traditional direct marketing, with 30% of marketers who have seen an increase in online advertising spend stating that it has come from this area (compared with 24% in H1 2009). Findings also show a sustained shift of investment from television budgets with over a third of marketers diverting spend to online in both H1 2009 (37%) and H2 2009 (36%), as broadcast content is becoming increasingly available via the internet on sites such as ITV.com.
Marketers in larger companies in particular are diverting more spend from TV into online (59% vs. 36% of all marketers) and it is behavioural and demographic targeting that are attracting heavier investment with 47% (vs.33%) and 29% (vs. 19%) of marketers respectively increasing their use of these online advertising formats. Video also continues to secure budget from other media. 33% of all marketers indicate their use of online video advertising is increasing with 20% indicating that a growth in spend is coming from other media budgets.
The evolution of consumer habits appears also to be influencing allocation of advertising spend. In line with recent EIAA Mediascope Europe consumer research which revealed that almost a quarter (22%) of all Europeans now use TV and internet simultaneously, brands appear to be recognising that consumer's media consumption is multi-channel.
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