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Direct response
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Fox Media has years of experience in the area of planning and buying direct response campaigns.
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When working on DR campaigns we seek to maximise quality responses and minimise costs.
We can advise on current interactive TV opportunities and can plan and implement campaigns in this field. We have significant expertise in running response campaigns in local and national press and radio, and have bought heavyweight (£1m+) response campaigns in colour supplements. Where appropriate we recommend the use of BTL media such as direct mail, targeted door drops, online and ambient media and have detailed experience in using geodemographic and other analysis systems.
Our user-friendly BART (Budget And Response Tracking) reporting system is a simple spreadsheet format which allows us to pull together all relevant data in an easily-assimilated working document.
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With specific objectives in terms of cost-per-response (CPR), cost-per-acquisition (CPA), etc., always to the fore, we use a wide variety of negotiating techniques and strategies to ensure that media buying discounts - and thereby payback to the client from his/her investment in advertising - are maximised on an ongoing basis.
Contact us today - and we'll show you.
Download brochure 
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Update
Businesses lose out due to poor response management: DMA report
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Businesses are overlooking new sales opportunities, in spite of the tough operating climate, according to a new research study undertaken by the Direct Marketing Association (DMA).
The research shows that a quarter of companies failed to respond to a customer enquiry via  their website and that even when prompted, 14 per cent still did not respond.
The study was carried out with the intention of testing response times and personalisation of the response. A simple email request for a catalogue or brochure was sent to one hundred UK-based companies covering ten different sectors (hobbies/sport; children/nursery; clothing; food & drink; gardening; gifts; health & fitness; travel; home; and female interest catalogues). Of those companies that responded, the average response time was 3.6 days and only 34 per cent sent a personalised response.
The sectors posting the fastest average response rates were children/nursery (2.3 days), gardening (2.4 days) and home (2.6 days). The food and drink sector was the slowest by far with an average response time of 7.6 days while the gifts sector recorded the largest number of non-respondents.
However, there are some improvements when the results are compared like for like with a similar survey conducted in 2005. Response times have improved, going from 3.9 days to 3.6 days and there has been a 14 per cent rise in companies using personalisation over the past four years.
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