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   UK based Independent Media Planning and Buying Specialists
fox media

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Fox Media is highly experienced in planning and buying cinema ad. campaigns, both in the UK and internationally.

The media buying and production functions must work more closely than usual in planning and buying for cinema campaigns.

Good co-ordination is vital because of the sometimes complex production requirements involved in using this most impactful of media options, though the current move to digital is beginning to simplify matters.

With an ever-increasing range of packages and line-by-line facilities being offered, good awareness of upcoming film schedules, careful target market analysis and skilled buying are essential requirements when developing a local, regional, national or

international cinema campaign.

Whilst the medium retains appeal primarily to advertisers targeting young audiences, film packages can nowadays be tailored to reflect the needs of advertisers who have differing priorities, both in the UK and overseas.

Cinema can be highly effective in helping build initial brand awareness, especially in the wider context of multimedia, promotional and/or youth-orientated campaigns.

With multiplexes accounting for an increasing proportion of screens (over three-quarters of screens in the

UK), audiences continue to benefit from factors such as shorter drive-times and a much more varied, more comfortable and more enjoyable cinema experience. The rapid establishment of 3D will be another key benefit in the next few years.

Given the high costs-per-thousand implicit in the use of cinema advertising, we negotiate hard to maximise media value when buying cinema campaigns. Targeting specific films in specific localities, thereby making use of the medium's regional flexibility, is an example of a scheduling tactic we employ.

Contact us today - and we'll show you.
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Fox Media Company Limited   •   Tel./fax (from UK): 01354 696961; (from outside UK) +44 1 354 696961   •   Email: info@foxmedia.co.uk
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