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   UK based Independent Media Planning and Buying Specialists
fox media


[International]  [TV]  [Press]  [Radio]  [Posters]  [Cinema]  [Online]  [Direct response]  [Local/regional]  [Sponsorship]  [Direct mail]  [Inserts]  [Doordrops]  [Contact us]


Media buying
Maximising media discounts on behalf of our clients is a top priority for Fox Media.

We are highly experienced in buying space and airtime in all UK and international media sectors: TV, online, press (newspapers, magazines, trade and technical, etc.), radio, posters, direct mail, cinema, 'ambient', etc..

Whatever the size of the campaign, our buying objective is always to maximise media value for our clients, consistent with agreed media objectives.

When buying television and radio campaigns, we apply knowledge gained in buying hundreds of campaigns of all sizes to factors such as station price, targeting, fixed slots, share, cost, seasonality, peak percentage, etc.

In the press and poster markets, we work with established contacts to obtain prime media real estate and maximise discounts.

We offer sound planning advice and cost-effective buying for recruitment advertising campaigns, both in the UK and on an international basis.

Our clients benefit from our knowledge of both domestic and international opportunities online, where we have experience across a wide range of sectors.

We draw on over thirty years' previous experience in the various consumer, trade and specialist sectors to maximise buying discounts.

We negotiate group and/or contract deals as appropriate, always with the objective of maximising media value.

Fox Media is very effective in the market for short-term media availability. Being alert to short term opportunities is a priority in optimising response-led media advertising campaigns.

Press and broadcast media owners are not constrained from offering us the best possible last minute deals, as they so often are in situations where bigger agencies have contracted fixed spend amounts for fixed prices. Media owners can offer us even lower prices without running the risk of having to renegotiate 'agency deals'.

For our full contact details, please click here.

Methodology

AGREE BUYING OBJECTIVES
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ASSESS CURRENT MARKET STATUS
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AGREE BUYING STRATEGY
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UTILISE CONTRACT/SHORT-TERM TACTICS AS APPROPRIATE
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MAXIMISE 'ADDED VALUE'
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(RE-ASSESS ON AN ONGOING BASIS - ESPECIALLY RESPONSE CAMPAIGNS)
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POST-CAMPAIGN REVIEW/ASSESSMENT

 

 

 

Download our brochure

  

 



Fox Media Company Limited   •   Tel./fax (from UK): 01354 696961; (from outside UK) +44 1 354 696961   •   Email: info@foxmedia.co.uk
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