|
|
|
|
MEDIA PLANNING & BUYING IN EUROPE
AUSTRIA
|
Just let us know your requirements for media activity in Austria. Once we've understood your target audience requirements and campaign objectives, we'll put together a proposed media plan and media buying strategy. We'll work within a given budget - or we can put the plan together on a 'task' basis. Our media buying will maximise discounts - and we'll send through all necessary production information, tech. specs., etc. You'll find our full contact details here. Wherever you are in the world, we look forward to hearing from you! |
The time now in Vienna:
----------------------------------------------------------------------------------------------------------------
|
| Population |
8,184,691 |
| Capital |
Vienna |
| Currency/code |
euro/EUR |
|
| Language |
German (official nationwide), Slovene (official in Carinthia), Croatian (official in Burgenland), Hungarian (official in Burgenland) |
| Internet users |
4.65m |
|
Download brochure 
|
|
|
Key current media research
TELETEST
TV panel of some 1,500 private households with televisions across the whole of Austria; provides 'previous day' data for the AGTT club of TV channels.
MA/Media-Analysis
Covers around eighty printed media, together with radio, TV, cinema, info-screens, City Lights, internet and posters.
Radiotest
Covers approx. forty-five radio stations, including data for daily and quarter-hour audiences, market share, listening time, listening frequency, etc.
Regioprint
Covers about eighty regional freesheets.
LAE
Covers some forty print titles, measuring readership characteristics of professional decision makers.
Relevant European surveys include:
EMS
 European Media & Marketing Survey: measures both international and national media, TV and print among Europe’s affluent target groups.
The European Businessman Readership Survey (EBRS)
European Opinion Leaders Survey
Toon Track (European Kids Insights)
Target Group Index (22 countries)
TGI Europa (full coverage of the adult populations of each country in a harmonised database covering France, Germany, Great Britain and Spain).
Useful links
AustrianTrade.org - This Is Austria
Link to an information brochure about the economic possibilities Austria offers
Austrian Business Agency
First point of contact for international investors.
Der Standard online
Online version of leading Austrial newspaper.
EMRO - European Media Research Organisations
Co-ordinates international media research and audience measurements
Eurostat
"Your key for access to European statistics"
Eurodata TV
Database of programme logs and TV ratings
FIPP - The International Federation of the Periodical Press
Federation of more than 35 national magazine associations
ESOMAR
World Association of Opinion and Marketing Research Professionals
Internet World Stats: Europe
Internet usage and population statistics
|
|
