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international media buying

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previous experience

Our previous experience

AUSTRALASIA
With over thirty years' involvement in strategy planning and media buying for international ad. campaigns, Fox Media has all the skills, knowledge, contacts and experience to ensure that your Australasian campaign is planned and implemented successfully, whatever your spend level. You'll find our full contact details here.

Wherever you are in the world,
we look forward to hearing from you!

Having been amongst the fastest-growing economies for a long time, both Australia and New Zealand remain heavily dependent on trade - New Zealand perhaps more so than Australia - and both are still feeling the after-effects of the global recession, though current growth forecasts for New Zealand are somewhat more optimistic than those for Australia.

Against this background, objective advice and skilled media buying from Fox Media can help you maximise the return on your investment in media in this region.

With their populations tending to be heavily concentrated into urban centres, local and regional media play a significant role in planning and buying the media side of ad. campaigns.

Both Australia and New Zealand have a mix of state-controlled and commercial TV stations, with extensive regional TV facilities available in both countries. Australia boasts more than sixty TV stations, with metropolitan markets attracting some 80% of TV ad. revenues. As elsewhere in the world, the real growth recently in terms of ad. expenditure has tended to be in online.

Total interactive advertising spend in New Zealand for Q3 2014 was $159 million up 38% year-on-year proving to be the biggest quarter to date. In Australia, digital advertising has continued its exceptional growth trajectory according to the Commercial Economic Advisory Service of Australia (CEASA). A recent CEASA report shows digital advertising captured 37 percent of the total $6.2 billion advertising market spend in Australia for the first six months of 2014. By comparison free-to-air (FTA) TV remained static at a 27 percent share and the remaining third of the adspend was split between all the other advertising segments combined.

Australian radio companies were under pressure to speed up the launch of digital stations, but good progress has been made. Three million people are now listening each week to DAB+ digital radio in the five metropolitan capitals, according to a recent GfK survey called 7 figures, released by Commercial Radio Australia (CRA).

 


Aussie listeners like their news - and they want it in the morning, according to a study by Roy Morgan Research. 62% of weekday breakfast media consumers want local, national and/or international news in the content mix, compared to 51% of dinnertime consumers, 27% and 25% of midmorning and lunchtime consumers respectively and less than 20% of afternoon or after-dinner consumers.

As far as outdoor planning and buying is concerned, there is a good range of roadside, shopping centre and airport poster sites in both New Zealand and Australia. Much the most popular size in both countries is the 24 sheet, which measures 6.0m x 3.0m. Adshel sites are also very popular - there are some 2,800 of these illuminated ad. panels in New Zealand, located in street, shopping centre and railway locations. Adshel also has a strong presence in Australia, with over 10,500 sites.

Whilst media research in most main media is on a par with those found in sophisticated northern hemisphere countries, the first audience measurement research by the outdoor industry in Australia became available only comparatively recently. In 2009, the Outdoor Media Association (OMA) delivered Australia's first industry-wide audience measurement tool for outdoor media, known as MOVE (Measurement of Outdoor Visibility in Exposure).

Both Australia and New Zealand have well-established national and regional newspapers and thriving magazines sectors. New Zealand's largest daily is The New Zealand Herald, with an average daily issue readership of 440,000 (source: Nielsen Consumer & Media Insights). Owners Wilson & Horton also own two of New Zealand's biggest-selling magazine titles, Woman's Weekly and the New Zealand Listener.

More than 3.2 million Australians nowadays turn to Fresh magazine each month for their food and recipe inspiration, making it Australia's most-read magazine - ahead of Better Homes and Gardens and The Australian Women's Weekly. Robust industry research is available for those who undertake media planning and buying in press markets in either Australia or New Zealand.

 


For more details about our international media planning and buying services call Richard Fox direct from the UK on 01354 696961 or on +44 1 354 696961 from outside the UK - or get in touch via the form on our contact page.


 
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Useful links
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Australian Bureau of Statistics
Australia's official statistical organisation

Statistics New Zealand
People, economy, environment, etc.

New Zealand on the Web
Dedicated to providing tourism, travel and other information about New Zealand

Australian Department of Foreign Affairs and Trade
Department responsible for advancing the interests of Australia and Australians internationally

AustraliaTradeNow
Australian business trade directory

New Zealand Herald
New Zealand's largest newspaper - site updated throughout the day

Australian Broadcasting Corporation (ABC)
Non-commercial organisation which provides television, radio and online services throughout metropolitan and regional Australia

Business NZ
"The Voice of Business in New Zealand"

Internet World Stats: Oceania
Internet usage and population statistics

Comprehensive service

  planning and buying

  broadcast, press, outdoor
   online and cinema

  international, national,
    regional and local

  work with both clients
   and agencies

  cost-effective service
   tailored to your
   requirements

Comprehensive service

  planning and buying

  broadcast, press, outdoor
   online and cinema

  international, national,
    regional and local

  work with both clients
   and agencies

  cost-effective service
   tailored to your
   requirements

Comprehensive service

  planning and buying

  broadcast, press, outdoor
   online and cinema

  international, national,
    regional and local

  work with both clients
   and agencies

  cost-effective service
   tailored to your
   requirements

 



Fox Media Company Limited   •   Tel./fax (from UK): 01354 696961; (from outside UK) +44 1 354 696961   •   Email: info@foxmedia.co.uk
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