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With over thirty years' involvement in strategy planning and media buying for international ad. campaigns, Fox Media has all the skills, knowledge, contacts and experience to ensure that your Australasian campaign is planned and implemented successfully, whatever your spend level. You'll find our full contact details here. Wherever you are in the world, we look forward to hearing from you!
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Having been amongst the fastest-growing economies for a long time, both Australia and New Zealand remain heavily dependent on trade - New Zealand perhaps more so than Australia - and so both are feeling the effects of the current global recession.
Against this background, objective advice and skilled media buying from Fox Media can help you maximise the return on your investment in media in this region.
With their populations tending to be heavily concentrated into urban centres, local and regional media play a significant role in planning and buying the media side of ad. campaigns.
Both Australia and New Zealand have a mix of state-controlled and commercial TV stations, with extensive regional TV facilities available in both countries. Australia boasts more than sixty TV stations, with metropolitan markets attracting some 80% of TV ad. revenues. As elsewhere in the world, the real growth recently in terms of ad. expenditure has tended to be in online. The Interactive Advertising Bureau Australia reports that web adspend for the three months ended 30th September, 2011, was $687.75m, an increase of $32.5m (or 5%) on second-quarter 2011, and an increase of $116.0m (or 20%) on third-quarter 2010.
Australian radio companies are currently under pressure to speed up the launch of digital stations, but the indusry is still suffering financial burdens accumulated after a massive expansion of the medium between 1995 and 2001, when nearly 300 commercial and community stations were launched. But there are distinct advantages to be gained from this growth for those engaged in media planning and buying - in New South Wales alone, for instance, there are nowadays twelve stations catering for the 16-24 age group. 76% of all Australians aged 14+ years listen to the radio, with 54% listen during Breakfast Time (5.30am to 9.00am), according to the latest Roy Morgan Single Source data (October 2010 — September 2011).
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As far as outdoor planning and buying is concerned, there is a good range of roadside, shopping centre and airport poster sites in both New Zealand and Australia. Much the most popular size in both countries is the 24 sheet, which measures 6.0m x 3.0m. Adshel sites are also very popular - there are some 2,800 of these illuminated ad. panels in New Zealand, located in street, shopping centre  and railway locations. Adshel also has a strong presence in Australia, with over 10,500 sites.
Whilst media research in most main media is on a par with those found in sophisticated northern hemisphere countries, the first audience measurement research by the outdoor industry in Australia has only recently become available. In 2009, the Outdoor Media Association (OMA) delivered Australia's first industry-wide audience measurement tool for outdoor media known as MOVE (Measurement of Outdoor Visibility in Exposure).
Both Australia and New Zealand have well-established national and regional newspapers and thriving magazines sectors. New Zealand's largest daily is The New Zealand Herald, with an average issue readership of 675,000 (source: Roy Morgan, November 2010 - October 2011). Owners Wilson & Horton also own two of New Zealand's biggest-selling magazine titles, Woman's Weekly and the New Zealand Listener.
The biggest-selling newspaper in Australia is the Sunday Telegraph. It boasts an average issue readership of around 2 million. The most prestigious daily is the Sydney Morning Herald and the leading business and financial title is the Australian Financial Review. Robust industry research is available for those who undertake media planning and buying in press markets in either Australia or New Zealand.
For more details about our international media planning and buying services call Richard Fox direct from the UK on 01354 740916 or on +44 1 354 740916 from outside the UK - or get in touch via the form on our contact page.
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Comprehensive service
• planning and buying
• broadcast, press, outdoor
online and cinema
• international, national,
regional and local
• work with both clients
and agencies
• cost-effective service
tailored to your
requirements
|
Comprehensive service
• planning and buying
• broadcast, press, outdoor
online and cinema
• international, national,
regional and local
• work with both clients
and agencies
• cost-effective service
tailored to your
requirements
|
Comprehensive service
• planning and buying
• broadcast, press, outdoor
online and cinema
• international, national,
regional and local
• work with both clients
and agencies
• cost-effective service
tailored to your
requirements
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|
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|
